Taylor Swift calls out Scooter Braun for ‘shameless greed’ in fiery feud revival over album release
One of the biggest feuds in the music industry recently has been between pop superstar Taylor Swift and music executives Scooter Braun and Scott Borchetta. The public debacle began when Scooter Braun acquired Big Machine Records, the label that owns Taylor Swift’s entire back catalogue of master recordings, for over $300 million.
In response to this acquisition, Taylor Swift took to her blog to express her frustration, stating that for years she had pleaded for a chance to own her work but was only offered the opportunity to ‘earn’ one album back at a time. She claimed that she decided to walk away when she knew that Scott Borchetta, the founder of Big Machine Records, would sell the label, thereby selling her and her future along with it.
As the feud escalated, Scott Borchetta released a statement claiming that Swift had misled the public about the situation, asserting that she had been given an opportunity to purchase her masters but it fell through when she signed with Universal Music Group.
Further controversy arose when Scooter Braun faced backlash for a now-deleted Instagram post in which he bragged about ‘buying Taylor Swift.’ Swift’s lawyers denied claims that she had prior knowledge of the sale, and the situation continued to unfold with Swift announcing her plans to re-record her songbook to regain control of her master recordings.
Swift continued to fire back at Braun and Borchetta in various interviews and public appearances, criticizing their actions and expressing her frustration over the sale of her music without her consent. The feud reached a boiling point when Swift claimed she was banned from performing her own songs on TV and accused Braun and Borchetta of effectively silencing her.
In a surprising turn of events, Scooter Braun eventually sold the master rights to Taylor Swift’s first six albums to an unnamed investment fund for over $300 million. This move allowed Swift the freedom to re-record songs from her early albums, something she had been striving to achieve.
Throughout this ongoing feud, Taylor Swift has remained steadfast in her pursuit of regaining control of her music and has continued to speak out against what she perceives as unjust actions by Braun and Borchetta. The battle for ownership of her master recordings has fueled Swift’s determination to reclaim her artistry and independence in the music industry.
