Discover the power behind Taylor Swift’s decision to re-record all her classic hits in 1989 (Taylor’s Version) – you won’t want to miss this!
It’s official – Taylor Swift has announced that she will be rerecording her iconic album “1989.” In a classic Swiftian move, she made the announcement on August 9th during a performance at her sold-out Eras tour. This re-recording follows her previous releases of “Fearless (Taylor’s Version),” “Red (Taylor’s Version),” and “Speak Now (Taylor’s Version).” With “1989,” Swift will revisit one of her most critically acclaimed albums that marked her transition from a teen sensation to a mature artist.
The journey to rerecord her music began in 2019 when Swift’s former record label, Big Machine Records, was sold to music mogul Scooter Braun. This sale gave Braun the rights to all the master recordings of Swift’s old music, leaving Swift without control over her own songs. This led to Swift’s decision to re-record her previous albums and regain ownership of her music.
In an emotional response on Tumblr, Swift expressed her devastation over losing control of her music to someone with whom she had a contentious history. Determined to reclaim her artistry, Swift shared her plans to rerecord her entire song catalog before her album “Lover,” which was released in August 2019.
Swift’s move to rerecord her albums with Republic Records, which she joined in 2018, allows her to own the master rights to all her future music. This strategic decision not only empowers Swift by giving her control over her music but also allows her to work directly with licensing partners without involving Braun.
Throughout the pandemic, Swift kept her fans entertained with surprise album releases in 2020. She dropped “Folklore” in July and followed it up with “Evermore” in December. Now, with the upcoming release of “1989 (Taylor’s Version),” Swift will have three of her earlier albums back in the music scene on her own terms.
It’s evident that Taylor Swift is taking back control of her music and artistic vision. Her dedication to re-recording her albums showcases her resilience and determination to protect her creativity. As fans eagerly await the release of “1989 (Taylor’s Version),” Swift continues to prove that she is not only a talented musician but also a savvy businesswoman in the music industry.
