Attention Taylor Swift Fans: Discover How a Major Airline is Rewarding You with Waived Fees!
When Taylor Swift’s Eras Tour came to Mexico City, it injected $59.1 million into the economy in four days. Taylor Swift kicked off her South American tour with three sellout crowds at Buenos Aires’ Monumental Stadium, the home venue of Club AtlĂ©tico River Plate and the Argentinian national soccer teams.
The Argentina concerts are the latest indicator of how closely the travel industry is paying attention to “Swiftonomics” as the Eras Tour leaves North America. Over the next 10 months, Swift will perform in 25 cities across South America, Asia, Australia, and Europe.
On Thursday, the mega-popstar posted on Twitter that she was postponing her Friday show until Sunday in the Argentinian capital due to the weather being unsafe. LATAM, South America’s largest airline, offered Swifties a lifeline by waiving change fees for flight rebookings from Buenos Aires.
Make no mistake, LATAM’s gesture could inject tens of millions of dollars into the Argentinian economy if enough fans spend a few extra days in Buenos Aires. Taylor Swift’s Eras Tour has been creating economic shockwaves since last year, overwhelming Ticketmaster, and boosting hotel revenue in various cities.
In May, Nashville raked in $28 million in hotel revenue during just two nights of Swift’s three-day Eras Tour series at Nissan Stadium. In June, Chicago reported record-breaking hotel occupancy over the weekend the Eras Tour came to the city.
Philadelphia officials reported that the strongest post-Covid month for hotel revenue was due to Taylor Swift concerts in the city. Analysts at Bernstein noted that U.S. states where Taylor Swift concerts took place this year saw a 7% increase in monthly hotel sales.
The U.S. Travel Association estimates that the Eras Tour injected $5 billion into the national economy in just five months. International destinations are now hoping for similar massive economic boosts, like Mexico City, where Swift’s concerts generated a $59.1 million impact in just four nights.
It’s music to the ears of officials in Brazil, the next stop on the Eras Tour. Over 1 million fans joined the online queue for shows in Rio de Janeiro and Sao Paulo. The tour’s impact on various economies continues to be significant, showing the power of music and the influence of a global superstar like Taylor Swift.
