Rock Legends Rolling Stones Honored with Street Naming in Arizona – Don’t Miss This Historic Moment!
Glendale, Arizona, is channeling its inner rock star spirit by taking a page from the Taylor Swift playbook and ceremonially renaming a part of 95th Avenue in the Westgate Entertainment District to Satisfaction Way in honor of the Rolling Stones’ concert on Tuesday, May 7, at State Farm Stadium.
Mayor Jerry Weiers declared May 7 to be Ruby Tuesday at a news conference where students from the School of Rock delivered a high-energy cover of the classic hit “Sympathy for the Devil.” The highlight of the event was the mayor unveiling the Satisfaction Way sign from a cherry picker, featuring the Stones’ iconic tongue-and-lips logo.
But why all the excitement for a concert in 2024? City Manager Kevin Phelps points out, “This is the first act ever to bring three separate stadium tours to State Farm Stadium and Glendale.” Additionally, according to city spokeswoman Sue Breding, the Rolling Stones hold the title of “the world’s greatest rock ‘n’ roll band.”
Phelps, a self-proclaimed Stones fan who attended one of their early stadium shows in 1981, praises the band’s longevity and timeless appeal. He emphasizes the unique ability of the Stones to captivate multiple generations within the same family with their music.
Mayor Weiers expresses his excitement in honoring the Rolling Stones, stating, “I grew up with the Stones. I don’t think there’s too many people alive who don’t know who the Rolling Stones are.” He admires the band’s enduring popularity and wide-reaching appeal even after more than six decades in the music industry.
The Stones’ upcoming concert in Glendale marks their third appearance at State Farm Stadium, preceded by a sold-out show in 2019 as part of their No Filter Tour. The general manager of the stadium, Andy Gorchov, is thrilled to welcome the iconic band once again, reinforcing the venue’s dedication to providing unforgettable experiences for fans.
The Rolling Stones graciously allowed Glendale to incorporate their recognizable lips logo into the signage for Satisfaction Way, demonstrating a collaborative effort between the band and the city. This approach contrasts with previous challenges faced by the city in engaging artists for promotional activities.
Phelps recalls past campaigns for artists like Guns N’ Roses and Taylor Swift, citing the need for a unique and compelling angle to warrant such initiatives. The decision to rename streets and launch promotional campaigns is based on the potential for enhancing the overall event experience and attracting visitors to Glendale.
Phelps emphasizes the long-term vision behind branding Glendale around its Entertainment District through initiatives like Satisfaction Way. Leveraging partnerships with artists and their management to create engaging campaigns is key to the city’s strategy.
The Rolling Stones’ Hackney Diamonds Tour is set to rock Glendale on Tuesday, May 7, with doors opening at 6 p.m. and music kicking off at 8. State Farm Stadium enforces a cashless policy and clear bag regulations, offering tickets through SeatGeek.com for fans eager to experience the legendary band live.
Overall, Glendale’s innovative approach to celebrating iconic artists like the Rolling Stones reflects a commitment to promoting the city’s vibrant cultural scene and enhancing the experience for both residents and visitors.
