Unbelievable News: Billboard Teams Up with Kakao to Take K-Pop Worldwide!
Kakao Entertainment is making bold moves to catapult K-pop onto the global stage with an exciting new partnership with Billboard and Billboard Korea. This groundbreaking collaboration aims to amplify the influence of K-pop across the world and bring its multifaceted appeal to music fans everywhere.
The partnership was solidified with a meeting between Kakao Entertainment’s co-CEO, Joseph Chang, and Billboard President Mike Van, along with Billboard Korea CEO & Publisher Yuna Kim. The discussions held at Kakao Entertainment’s Seoul offices centered on how to enhance cooperation between all parties as global partners. This marks the first official partnership between Billboard, Billboard Korea, and Kakao Entertainment specifically focusing on promoting K-pop.
In a joint statement, Van and Kim expressed their excitement about the collaboration, highlighting Kakao Entertainment’s significant expertise in content development, production, and marketing within the K-pop industry. The partnership is set to introduce fans to the full spectrum of Korean music and related content while boosting the visibility and impact of K-pop on a global scale.
Through this collaboration, Kakao Entertainment, Billboard, and Billboard Korea will establish a robust cooperation system to strengthen K-pop’s presence worldwide. The alliance aims to revolutionize the global market for K-pop, leveraging the genre’s immense popularity and growing influence in the music industry.
This strategic partnership will not only introduce Korean music to a broader audience but also support K-pop artists in their international activities through extensive marketing and promotional campaigns. By combining Kakao Entertainment’s expertise in music intellectual property planning, production, and marketing with Billboard’s vast data resources and global media influence, a new business model for K-pop will be unveiled.
Kakao co-CEO Chang emphasized the increasing global influence of the Korean entertainment industry, especially in the realm of K-pop. The partnership with Billboard signifies a significant advancement for K-entertainment, propelling it to new heights in the global music scene. Kakao Entertainment is committed to showcasing the unique competitive edge of K-pop in international markets and fostering the industry’s balanced growth worldwide.
The partnership arrives just in time for the launch of Billboard Korea’s first print issue as K-pop continues to soar to unprecedented heights. In a remarkable feat, South Korean acts dominated the IFPI Global Album Chart for 2023, with five of the top 10 albums, including SEVENTEEN’s FML, claiming the top spot. K-pop artists accounted for an astonishing 19 of the top 20 titles on the chart, solidifying the genre’s global dominance.
